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Navigating the Field of Finances: A Behavioral Financial Coach’s Approach

In the complex world of personal finance, the intersection of emotions and subconscious behaviors plays a crucial role in shaping our financial decisions. As a Behavioural Financial Coach, my mission is to help individuals and couples uncover the emotional undercurrents that influence their financial choices and, more importantly, provide them with the tools to navigate these waters successfully.

Understanding the Emotional Landscape

Emotions are deeply intertwined with our financial decisions, often steering us towards subconscious behaviors that may not align with our financial goals. Recognizing this connection is the first step towards financial well-being. I employ the Enneagram, a powerful personality framework, to help individuals and couples understand the emotional patterns that drive their financial choices.

The Enneagram offers a nuanced perspective, allowing us to delve into the core motivations and fears that underlie financial behaviors. By connecting emotions to these subconscious drivers, clients gain valuable insights into their financial decision-making processes, paving the way for intentional and positive change.

Beyond Personal Insights: Embracing Team Dynamics

Just as a successful rugby team operates as a cohesive unit, a couple’s financial journey thrives on teamwork. Drawing inspiration from the structured and strategic nature of rugby, I guide couples in establishing effective financial teamwork.

We explore the concept of financial ‘teamsport,’ emphasizing the importance of collaboration and shared goals. Couples learn to leverage each other’s strengths, communicate effectively, and navigate financial challenges as a united front. Establishing clear boundaries for discussions and decision-making processes ensures a harmonious financial game plan.

Structuring Financial Success: Borrowing from the Game of Rugby

In rugby, a structured game plan is essential for success. Similarly, I assist couples in creating a robust financial structure that accommodates their unique circumstances. This involves setting clear financial goals, developing a strategic budget, and establishing guidelines for both daily financial decisions and long-term financial planning.

The rugby-inspired structure extends to handling financial conflicts and crises. With an emergency playbook in place, couples can face unexpected challenges confidently, relying on effective communication and a shared understanding of their financial game plan.

Let’s break down the toolkit for a successful marriage using the analogy of a rugby game match:

1. Team Sport Mentality:

Explanation: Marriage is like a rugby game – it’s a team sport. Both partners are on the same team, working towards a common goal.

Practical Tip: Celebrate victories together, support each other during tough times, and always remember you’re a team.

2. Unique Positions:

Explanation: In rugby, every player has a specific position with unique responsibilities. Similarly, in marriage, each partner has unique roles and strengths.

Practical Tip: Identify and appreciate each other’s strengths. Understand and embrace your roles within the marriage to complement each other.

3. Communication is Key:

Explanation: Effective communication in rugby is essential for passing, strategizing, and coordinating. Likewise, open and honest communication is crucial in marriage to build trust.

Practical Tip: Practice active listening, express feelings openly, and discuss challenges constructively. Trust is built through transparent communication.

4. Structure for Success, Even in Conflict:

Explanation: Rugby teams have structured plays. Similarly, a marriage needs a framework for success, even during conflicts. Establish guidelines on how to handle disagreements.

Practical Tip: Create a set of “ground rules” for conflict resolution. Discuss how to handle disagreements respectfully, without resorting to personal attacks.

5. Assessing and Adjusting the Game Plan:

Explanation: Rugby teams review and adjust their strategies. Likewise, couples need to assess the effectiveness of their marriage structure and make adjustments as needed.

Practical Tip: Regularly evaluate your marriage structure. Discuss what’s working well and what needs improvement. Be open to making changes for continuous growth.

Bonus Tip – Half-Time Check:

Explanation: In rugby, teams reassess their performance at halftime. Similarly, couples should periodically check in on their marriage.

Practical Tip: Schedule regular “marriage check-ins” to reflect on your relationship. Discuss goals, address concerns, and celebrate achievements together.

Remember, just like in rugby, a successful marriage requires teamwork, effective communication, and a willingness to adapt and improve your game plan.

Let’s outline a successful structure for marriage, incorporating battle boundaries, rules for conflict, guidelines for connection, and self-care:

1. Battle Boundaries:

Explanation: Clearly define the limits for conflicts and disagreements.

Practical Implementation:

Rule 1: No personal attacks – focus on the issue, not the person.

Rule 2: Take a timeout if emotions are escalating.

Rule 3: Discuss major decisions when both partners are calm.

2. Rules for Conflict:

Explanation: Establish guidelines for handling disagreements constructively.

Practical Implementation:

Rule 1: Use “I” statements to express feelings.

Rule 2: Listen actively without interrupting.

Rule 3: Seek compromise, finding win-win solutions.

3. Rules for Connection – Daily, Weekly, and Monthly:

Explanation: Strengthen the emotional bond by incorporating regular connection rituals.

Practical Implementation:

Daily Connection: Spend at least 15 minutes talking about your day.

Weekly Connection: Plan a weekly date night or activity to enjoy together.

Monthly Connection: Schedule a longer, more in-depth conversation to discuss goals, dreams, and any concerns.

4. Self-Care:

Explanation: Prioritize individual well-being to enhance the overall health of the marriage.

Practical Implementation:

Rule 1: Schedule regular “me time” to pursue personal hobbies or interests.

Rule 2: Encourage each other to communicate personal needs for space.

Rule 3: Support each other’s individual goals and aspirations.

5. Celebration and Reflection:

Explanation: Recognize and celebrate achievements while reflecting on the journey together.

Practical Implementation:

Rule 1: Regularly acknowledge and celebrate small victories.

Rule 2: Reflect on challenges, discuss lessons learned, and plan for the future.

Rule 3: Express gratitude for each other’s contributions to the marriage.

6. Emergency Playbook:

Explanation: Have a plan for handling unexpected crises or challenges.

Practical Implementation:

Rule 1: Designate roles during emergencies.

Rule 2: Communicate clearly and support each other through tough times.

Rule 3: Schedule a debrief afterward to discuss how to improve crisis management in the future.

Remember, adaptability and open communication are crucial. This structure provides a foundation, but ongoing dialogue and adjustments are essential for a thriving marriage.

Conclusion: A Winning Combination

By intertwining insights from the Enneagram, the principles of rugby teamwork, and a structured financial approach, couples can transform their financial journey. As a Behavioral Financial Coach, my goal is to empower individuals and couples not only to understand the emotions behind their financial choices but also to leverage this understanding for lasting financial success. Through this holistic approach, financial wellness becomes not just a destination but a shared journey towards a more secure and harmonious future.

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Alta Odendaal

Alta Odendaal

Certified Financial Planner and Financial Behavior Specialist.